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Time‑Value Costing

Time‑Value Costing (TVC) - Fair Pricing Without Windfall Profits


Short Definition

Time‑Value Costing (TVC) is a modern pricing and costing method developed by NextLevel College. It treats material costs as a margin‑neutral pass‑through and values all internal activities strictly as Time × Rate. Profit is generated only through a profit‑per‑hour on value‑creating time — never on materials. This eliminates windfall profits, increases transparency, and dramatically improves forecast accuracy. Economic research explains how cost shocks pass through supply chains and how mark‑ups react, but it does not provide an operational rule that makes material fully margin‑neutral. TVC closes this gap.

TVC is the accounting implementation of the Customer‑Holder Principle: companies price only their own value creation (time), pass material through without margin, and make customer value — the only external source of money — the central steering variable.

Executive Summary

Traditional absorption costing ties profit margins to manufacturing costs, which are often dominated by materials. When raw material prices rise, absolute profits rise automatically — without any additional value creation. This produces windfall profits and reputational risk.


TVC solves this by passing material through 1:1 (or index‑/plan‑based), valuing every internal activity as Time × Rate, and generating profit only on value‑creating time. The result is a fair, transparent, and stable pricing system with predictable margins. Pass‑Through and Mark‑Up research explains market price transmission; TVC translates this into a clear operational rule.




Cost Allocation Logic describes why traditional cost‑plus and absorption costing models often generate distorted price signals and windfall profits when material prices fluctuate. Time‑Value Costing (TVC) directly addresses these structural issues by separating material as a margin‑neutral pass‑through and linking profit exclusively to value‑creating time. TVC is therefore the operational solution to the pricing and governance problems outlined in the Cost Allocation Logic analysis.



Customer Value and TVC

The Customer‑Holder Principle is a strategic filter: invest only in activities that create demonstrable, sustainable customer value. TVC provides the operational translation:

  • Material = pass‑through, no margin

  • Work = Time × Rate

  • Profit = only on value‑creating time

This makes the customer — the only external revenue source — not just a philosophical priority but a financial steering anchor. Opportunistic windfall profits disappear; transparency and trust increase.



The Markup Trap

In traditional cost‑plus logic, overhead and profit are often applied as a percentage on volatile material costs. If steel, energy, or chemical inputs increase, the final price rises not only by the real cost increase but also by the percentage‑based profit markup. The company earns a windfall profit without delivering more value — a political, ethical, and commercial risk. Empirical research shows that cost shocks are passed through in many markets, but the profit basis is a managerial choice.



The TVC Logic

TVC separates pass‑through (material) from value creation (time).

Customer Value as the North Star

Decisions and processes are “right” only if they create measurable customer value. TVC ensures that price and profit come exclusively from internal performance — not from raw material volatility.

Material as a Neutral Flow

Purchase prices are passed through 1:1 — or governed by index or plan price with contractual true‑up/down. No margin on material. Pass‑Through research explains indexation; TVC makes it operational and governance‑safe.

Work as Time × Rate

Every activity (production, machine, logistics, admin, sales, quality, PM) is valued as Time × Rate. This follows Time‑Driven Process Costing and avoids arbitrary overhead markups.

Profit‑Per‑Hour

Profit is not a percentage on cost but a profit per value‑creating hour. Profit per minute becomes predictable; Capacity × Profit/Minute = Forecast.



TVC Structure (A/B/C)

Block A — Material

Purchase price (Actual / Index / Plan).

Block B — Internal Value Creation

Fabrication time × labor rate Machine time × machine rate Logistics time × rate Admin time × rate Quality, PM, sales time × rate

Block C — Profit

Value‑creating time × profit‑per‑hour

Formula

Price = A + B + C



Material Price Governance

TVC supports three clean approaches without forcing weighted averages.

Real‑Time Transparency

Actual or indexed price → fluctuations visible and fair.

Stability Mode (“Lindt Logic”)

Long‑term plan or average prices for brands or contracts requiring price stability; differences settled via true‑up/down.

Hybrid Models

Index + cap/floor for highly volatile commodities.

In all cases, profit remains independent of material → no windfalls.



Numerical Example (USD)

A product requires 1.00 h fabrication and 0.10 h administrative time.

Item

Calculation

Amount

Material (A)

Purchase USD 80.00

USD 80.00

Internal Value (B)

1.25 h × USD 60/h

USD 75.00

Profit (C)

1.25 h × USD 20/h

USD 25.00

Offer Price

A + B + C

USD 180.00


Material shock (80 → 100 USD):   New A = 100 USD → Price = 200 USD. Profit remains exactly 25 USD. Fair partner, no windfall profit.



Advantages

No Windfall Profits

Profit is decoupled from material volatility.

Maximum Transparency

Customers pay for performance, not market noise.

Better Process Steering

Time models reveal administrative bottlenecks.

Stable Forecasts

Profit/minute × capacity = predictable earnings.

Strategic Compatibility

Target Costing sets design constraints; TVC governs pricing.

Challenges

Data Quality

Standard times and rates must be maintained.

Communication

Sales must explain value creation instead of cost‑plus logic.



Implementation Roadmap

Define time models for production, machine, admin, sales, quality, PM. Calculate hourly rates for labor, machine, and overhead. Set profit‑per‑hour based on market, capacity, and return targets. Choose material logic (Actual / Index / Plan). Update offer templates with clear A/B/C separation. Roll‑out through training, pilots, review, and scaling.

Capacity & Profit Forecasting

Profit/Minute = Profit‑Per‑Hour ÷ 60.

Period Profit = Available Value‑Creating Minutes × Utilization × Profit/Minute

Forecast becomes independent of material volatility.



Comparison with Other Methods

Criterion

Absorption Costing

ABC/Process Costing

Target Costing

TVC

Profit Basis

% on cost → windfalls

more precise, same basis

design‑driven

only on time

Material

part of cost base

may be a driver

design focus

pass‑through

Overhead

markups

driver‑based

time‑based

Raw Material Shock

margin rises

depends

redesign

profit stable


TVC integrates insights from Pass‑Through research, process costing, and Target Costing into one operational rule.



Academic Anchoring (ACCA & CIMA)

TVC aligns fully with international management accounting standards and supports curricula in costing, pricing, governance, risk, and performance management.



Competency Mapping

Costing Methods → time‑driven logic avoids markup distortions. Decision‑Making → profit/minute enables better mix and bottleneck decisions. Governance & Ethics → integrity pricing, no profit on material. Performance Management → stable KPIs and forecasts. Risk & Pricing → index governance, cap/floor, transparency.



NextLevel Statement

Price should reflect value, not volatility. TVC separates external price signals (material) from internal performance (time) and makes both auditable. The Customer‑Holder Principle provides the strategic compass; TVC provides the operational method. The result: no windfall profits, respectful partnerships, and stable forecasts.




FAQs - Time-Value Costing (NextLevel)

Why does TVC eliminate windfall profits?

Because profit is generated only on value‑creating time. Material is passed through without margin, so price shocks do not inflate profit.


How do I explain TVC to a customer who is used to cost‑plus pricing?

Tell them: “Material is billed at cost, and all value comes from our work. You pay for performance, not volatility.” This message resonates strongly with procurement teams.


Can TVC work in industries with highly volatile raw materials?

Yes. Use indexation with optional cap/floor rules. Profit remains stable; only material fluctuates.


How do I determine the correct profit‑per‑hour?

Base it on target return, market conditions, and available capacity. Profit‑per‑hour becomes your strategic steering metric.


What if my time data is incomplete or inconsistent?

Start with conservative standard times and refine them continuously. TVC improves as data quality improves.


Does TVC require time tracking for every employee?

No. TVC works with standard times, not individual time sheets. Actual tracking is optional.


How do I calculate machine rates under TVC?

Divide total machine‑related costs by available machine hours. TVC uses capacity‑based logic.


Can TVC be used for administrative or sales activities?

Yes. TVC values all internal activities as Time × Rate, including non‑production work.


How do I handle rush orders under TVC?

Increase the profit‑per‑hour or apply a priority surcharge. TVC makes urgency transparent and fair.


Does TVC work for project‑based businesses?

Yes. Project time drives both cost and profit, making TVC ideal for custom work.


How do I present TVC pricing in a customer offer?

Separate A (Material), B (Time × Rate), and C (Profit). Customers appreciate the transparency and fairness.


What if customers ask why material has no margin?

Explain that margin on material creates windfalls and distorts fairness. TVC ensures integrity pricing.


Can TVC support discount strategies?

Yes. Discounts apply only to time‑based components, never to material.


How do I handle supplier price changes mid‑project?

Apply the agreed material logic (Actual, Index, Plan). True‑up/down ensures fairness without affecting profit.


Does TVC make pricing more predictable?

Yes. Profit is tied to time, not volatile materials. Forecasts become stable and capacity‑driven.


How do I build reliable standard times?

Use time studies, historical data, and expert validation. Review quarterly to maintain accuracy.


What if employees work faster or slower than the standard?

Standards represent average performance. Deviations inform process improvement, not pricing.


Can TVC work with automated production lines?

Yes. Machine time becomes a core driver. TVC handles automation naturally.


How do I integrate quality checks into TVC?

Add quality time as a separate time block with its own rate. TVC values every activity.


Does TVC require complex time‑tracking software?

No. TVC works with simple standard time catalogs. Software is optional.


How do I implement TVC in ERP systems?

Use A/B/C conditions, time catalogs, and index fields. Most ERPs support this structure.


What if my ERP cannot handle time‑driven costing?

Start with external templates and integrate gradually. TVC does not require full ERP automation.


How do I train sales teams for TVC?

Teach them to sell value creation, not cost‑plus logic. TVC simplifies negotiation.


Does TVC reduce negotiation conflicts?

Yes. Removing margin from materials eliminates most price disputes.


How do I transition from cost‑plus to TVC?

Start with pilot offers, refine time models, then roll out across product lines.


How does TVC support ESG and compliance?

Integrity pricing reduces reputational risk and aligns with responsible pricing standards.


Can TVC be audited easily?

Yes. A/B/C separation makes audits straightforward and defensible.


Does TVC work with Target Costing?

Yes. Target Costing sets design constraints; TVC governs operational pricing.


How does TVC improve governance?

It eliminates profit on materials and makes pricing transparent and auditable.


Is TVC suitable for highly customized products?

Yes. TVC thrives in environments where time drives value creation.



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